Cultural Heritage Tourism: The American Renaissance And Baroque Music Festival “misiones De Chiquitos”

hea and thereforeish inheritance holidaymakerryThe Ameri kindle metempsychosis and Baroque melody feast Misi unmatchables de ChiquitosStudents name : Ximena BadaniSubmitted to : Dr . John RowlsonSubmitting dateWord countBulle , 2006 Table of ContentsBackground touristry is one of the jumper course stintingal activities in the world and ` heathenish Tourism is a rapidly expanding area of this industry According to the OEA gardening contributes intimately to the countries economies , therefore more(prenominal) economies in different countries piddle been engage this as a appliance to outgrowth their economies . Within the widely distributed phaetonry industry , many countries atomic number 18 entranceing the benefits of t severallying heathenish Tourism as a place region of attraction . They a chieve this by developing diachronic sites and activities that have formed part of their heritable pattern . This brook include buildings , communities , good deal , and notable traditions . The promotion of ethnic touring carry is a government agency of retaining the economic characteristics of the hereditary pattern sites . It is also seen as an substantial factor for the maturement of the national and regional economies by generating social development in all its looks (ICOMOS 12th General Assembly , 1999As puff up as universe use to as a mechanism to develop regional economies by attracting holidaymakers to inheritance sites and the surrounding argonas heathen Tourism is forms an consequential part of a countries national tourism economy . Its aim is to attract those phaetons who have a slur inner necessity to get to know new places with saucer , by enabling them to touch sensation part of the place they atomic number 18 visiting . The ethnic inhe ritance tourist wants to connect himself or ! herself with history and experience how the world certain in the crabbed area they are visiting ( heathen heritage tourism deport , 2000Since heathen heritage tourism caught the heart of the economists a go ago , there have been many economic studies developed to measure the impact that this activity has in the regions where the heritage tourism is practiced (Toselli , C , 2006 . Part of the reason out for this is because the tourist who is occupied in historical and cultural tourist activities spends more season and money in the area visited , zesty in more activities than other kinds of tourist would ( hold up perseverance tie beam of America reference book by Hargrove , M , 2002 , do this kind of tourism a remunerative activity for the regions , communities and historic placesAs a result of these studies it can be assumes that with a greater concentration of cultural heritage tourism there would be the benefit of an increment of positivity for the cultural and to urism industry creating employment in the heritage communities , cities and countriesWithin this show I ordain be concentrating my written report on the International American Renaissance and Baroque Music fete Misiones de Chiquitos This is a prime example of various cultural activities in areas that are rich in refinement . The location of this feast is in the Jesuit Mission region in the urban center of Santa Cruz de la Sierra , Bolivia This region has 6 towns in which the sestet world s famous Jesuit churches were built and which were designated World heritage sites by the UNESCO in 1990 (UNESCO , 2006The feast was founded in 1996 and it is celebrated each other year in the towns of the Jesuit region (APAC , 2005 . The festival is unique in the region because of the baroque American medicine that they offer to the tourist . This is part of a unique pickax of original euphonyal partitures from decades ago (see Appendix grade 1 . The locus for the performing of the music concerts are the 6 historical churches whic! h were built between 1669 and 1760 which still maintain the glory from the foregone (La gran Chiquitania , 2006AimThe aim of this re seek is to check over and analyze the rising tense merchandise outline , which APAC is developing for the International American Renaissance and Baroque Music fete Misiones de Chiquitos in to sanction the festival internationally . In particular , the intention is to task how this relates to the direction in which the success in merchandise of forward festivals has been perceive by the hoteliers and Tour operators . The think of this is to identify areas of lodge in to be addressed and to recommend authoritys in which the present merchandise scheme can be optimized in to increase the economic growth of the festival and the heritage sitesObjectivesIdentify the fount of tourist cultural heritage festivals attract and analyze their expectationsIdentify and analyze the logistic effect that the festival has and how it could be improve dReview the logistics of the Tour Operators and hoteliers their capability to cater for tourist expectations , addressing trends those shortfalls can be eliminated or reducedDetermine the selling strategy that the festival should use to attract tourist by identifying tourist demand segmentation of itLiterature Review With an increasing number of countries and regions need to capitalize on their heritage as a way of attracting growth in tourism and the economic benefit that this brings , it is distinguished for the operators of historical sites and festivals to have a complete understanding of the consumer , the harvest-feast they are offering and the ways that product should be marketedThe consumer in this pillow slip is not an average holidaymaker . There is a particular historical purpose to both the design and purpose of their holiday . This has been best described by Robert Stebbins (1996 , when he find that Cultural tourism is a writing movement of special revivify tourism based on the search for and participation in ! new and deep cultural experiences , whether aesthetic , intellectual , worked up , or psychological (Robert Stebbins 1996 . Today an increasing number of tourists are moving away from the concept of pre-packaged sun and leisure breaks . It is estimated that unsloped about twenty percent or tourists now mark the humanities , cultivation and history among their top five reasons from expireing . In America alone , cultural tourism go up by 13 between 1996 and 2003 (TIA 2003 . As Garrion Keillor (1995 ) commented , They sleep with for our culture : juicy culture , low culture , middle culture , pay off , left real or imagined -- they come here to see AmericaAs a result of this increase in demand , part fueled by the advent of net access and the increase in accessibility to global run low brought about by reductions in travel costs , more and more countries are converting their historical sites and festivals into tourist centers With more competitor comes the need for ef ficacious market . In harm of the travel industry this is define as The process of identifying and reaching proper(postnominal) segments of a commonwealth for the purposes of selling them a product or service (Home Travel Agency 2006 )There has been a number of studies regarding the marketing of Cultural Heritage in general and of more relevance to this , the marketing of historical music festivals and their cultures in particularThe marketing of Cultural Heritage sites is a subject that has to be dealt with in a pure manner , as many have adjudge rowan tree Yorke and Uzi Baram (2004 ) have compiled a number of studies relating to habitual cultural sites ecumenical , which deal with the interrelationship that exists between the commercial-grade and political aspect of historical sites , including balancing the importance of archeology against profit . even , careful marketing can , if correctly constructed and designmed , success enoughy promote the siteIt is vital ly essential when designing a marketing program to a! dvance the qualities and attractions of the site in a way that will bring it to the forefront of the travelers mind , making it more pertinent and notable to them than sites of a similar disposition . To achieve this , one must use the particular qualities of its historical value to draw a bead on the leave market .

This is particularly relevant in terms of the festival subject creation studied within this . most researchers feel that Festivals take on a special import . In her book on the subject of cultural terminal traffic pattern , Kirshenblatt-Gimblett , Barbara (1998 says , Festivals are cultural performances pa r excellence . Their boundaries discernible in time and spaceThere are numerous musical and other festivals being held throughout the world , from the historical to the modern day from commonplace to classic from era to apparitional based . With such speciality of competition , the importance of marketing festivals nationally and internationally becomes paramountIn the situation of the International American Renaissance and Baroque Music Festival Misiones de Chiquitos trade would need to be aware of two levels , marketing of the finis and marketing of the festival itself . Nigel Morgan et al (2001 ) suggest that stopping point branding gives marketers the ability to address one of the most important aspect of the special event , namely how appropriate is the computer address itself . As we have seen festivals that are correctly portrayed which style dealing with the political , cultural and social side successfully can bring economic benefitsTo successfully market a m usical festival one has to first evaluate what liter! ary genre the music fits into together with its historical and geographical position , then look to the target audience , in to give an enrol structure to the marketing program (maverick Allen (2001As a result of this critique it can be seen that we need to look at the eccentric of cultural tourist , their musical tastes together with the historical and religious background , musically and destination based , of the festival itselfReferencesAllen , freedom fighter (2005 ) Festival and Special Event Management . John Wiley SonsDouglas , Norman (2001 . Special Interest Tourism . John Wiley Sons (Australia ) LtdFactsheet (2005 ) Welcome to APAC Festivals . Retrieved 14 July 2006 from HYPERLINK hypertext transfer protocol / web .festivalesapac .com /site / proponent .php ? staff ContentExpress indication func display ceid 27 newlang eng hypertext transfer protocol / entanglement .festivalesapac .com /site /index .php ?module ContentExpress index func display ceid 27 newlang engFle ming , Ronald Lee (1989 . If walls could palaver : Telling the story of a historic building to relieve oneself a market edge . guinea pig Trust for historic PreservationHome Travel Agency (2006 ) Define marketing . Retrieved 15 July 2006 from HYPERLINK http /www .hometravelagency .com / mental lexicon /marketing .html http /www .hometravelagency .com /dictionary /marketing .htmlKeillor , Garrison (1995 ) Address to White House coalition on Travel and Tourism . Retrieved from http /www .nasaa-arts .org /artworks /cultour .shtml travmarKirshenblatt-Gimblett , Barbara (1998 . last Culture : Tourism Museums and Heritage . University of California PressMorgan , Nigel . Pritchard , Annette . And Pride Rogers (2001 ) terminal figure Branding : Creating the Unique Destination Proposition Butterworth-HeinemannRowan , Yorke and Baram , Uzi eds (2004 ) market Heritage : Archaeology and the consumption of the past . AltaMira PressStebbins , Robert (1996 . Cultural Tourism as Serious Lei sure . Annals of Tourism search . Vol . 23 , October! ,. 948-950The Charter Ethos (1999 ) Managing tourism at places of heritage centre . International Tourism Charter 12th General AssemblyTravel attention Association of America Travelscope survey (2003 TheHistoric /Cultural Traveler , 2003 magnetic variation . TIA and Smithsonian MagazineUnesco (2006 ) World Heritage List . Retrieved 14 July 2006 from HYPERLINK http /www .thesalmons .org /lynn /world .heritage .html http /www .thesalmons .org /lynn /world .heritage .htmlAppendix realize SEQ Figure \ Arabic 1Part of an original 17th century sheet of music used in the Missions of Chiquitos . The work by Domenico Zipoli from Prato , close to Florence is part of an blanket(a) collection preserved by Bolivian specialists . This subdivision is from Ave mare Stella a Vespers hymn sung on Feasts of the unredeemed Virgin Mary Asociaciu Pro Arte Y CulturaTravel Industry Association of AmericaPAGEPAGE 2 ...If you want to get a full essay, send it on our website: OrderCustomPaper.com

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